Adrian Segar<p>Live with the knowledge that "best", while well worth pursuing, is a moving fluid target. Remember, there will always be a next best thing.</p><p><a href="https://www.conferencesthatwork.com/index.php/soapbox/2016/07/the-next-best-thing" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">conferencesthatwork.com/index.</span><span class="invisible">php/soapbox/2016/07/the-next-best-thing</span></a></p><p><a href="https://mastodon.social/tags/marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>marketing</span></a> <a href="https://mastodon.social/tags/BestPractices" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>BestPractices</span></a> <a href="https://mastodon.social/tags/NextPractices" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>NextPractices</span></a> <a href="https://mastodon.social/tags/BeingTheBest" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>BeingTheBest</span></a> <a href="https://mastodon.social/tags/status" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>status</span></a></p>