Gaurav Rodrigues<p>TikTok users spend an average of 95 minutes per day on the app, compared to Instagram's 62 minutes. And TikTok's engagement rate is 5.53%, surpassing Instagram Reels' 4.36%. </p><p>Instagram tried to counter with Reels, but TikTok's algorithm and user engagement have kept it ahead.</p><p><a href="https://mastodon.social/tags/TikTokGrowth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TikTokGrowth</span></a> <a href="https://mastodon.social/tags/InstagramVsTikTok" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>InstagramVsTikTok</span></a> <a href="https://mastodon.social/tags/SocialMediaPowerMoves" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialMediaPowerMoves</span></a> <a href="https://mastodon.social/tags/MiddleClassMindset" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>MiddleClassMindset</span></a> <a href="https://mastodon.social/tags/GrowthHack" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GrowthHack</span></a> <a href="https://mastodon.social/tags/DigitalDomination" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DigitalDomination</span></a> <a href="https://mastodon.social/tags/UserEngagement" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>UserEngagement</span></a> <a href="https://mastodon.social/tags/PlatformWars" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PlatformWars</span></a> <a href="https://mastodon.social/tags/OnlineAttention" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OnlineAttention</span></a> <a href="https://mastodon.social/tags/ModernMarketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ModernMarketing</span></a> <a href="https://mastodon.social/tags/ContentEcosystem" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ContentEcosystem</span></a> <a href="https://mastodon.social/tags/SocialAppBattle" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialAppBattle</span></a> <a href="https://mastodon.social/tags/ViralStrategy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ViralStrategy</span></a></p>