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"Cuddleware" - where the growing population of adult #Roblox #gamers meets their #preschool #kids' #brand and #IP love and #play.
My new #Kidscreen piece for #Dubit.
kidscreen.comIs ‘cuddleware’ the future of preschool IPs and social game platforms?OPINION: Dubit SVP and researcher David Kleeman suggests that a new approach to caregiver-and-child engagement on Roblox may unlock new opportunities for brands.