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#personalization

9 posts8 participants2 posts today

Megatrend #14 - Mass Customization - "The future isn't mass-produced; it's mass-personalized, empowering customers to co-create the products that shape their world." - Futurist Jim Carroll

(Futurist Jim Carroll is writing a series on 30 Megatrends, which he first outlined in his book Dancing in the Rain: How Bold Leaders Grow Stronger in Stormy Times. The trends were shared in the book as a way of demonstrating that, despite any period of economic volatility, there is always long-term opportunity to be found. The book is now in print - learn more at dancing.jimcarroll.com)

It's time to shift gears - so far, this series has covered AI, energy and healthcare - but now, with this trend #14, we'll shift into the manufacturing megatrend category:

First up is 'mass customization.' What's that? Manufacturing production is shifting from standardized mass manufacturing to personalized creation at scale. 3D printing is just the beginning of this new world of flexible manufacturing systems that fundamentally change how we think about inventory, distribution, and product design.

This is a rather tectonic shift, because manufacturing is moving away from the century-old paradigm of standardized mass production toward a more agile, customer-centric model: mass customization.

This transition represents more than an incremental improvement in production techniques; it is a fundamental re-architecting of how products are designed, created, inventoried, and distributed.
Fueled by a convergence of digital technologies, new materials and new methodologies, this new model promises to deliver personalized products at a scale and cost previously unimaginable, fundamentally changing the nature of competitive advantage and value creation in the 21st-century economy. (Success will also flow to those nations and regions that have the maturity to embrace the change. The rest will be pretty much behind and will see the end of most manufacturing jobs.)

#Manufacturing #Customization #Personalization #3DPrinting #Robotics #AI #Innovation #Technology #Automation #Future

Original post: jimcarroll.com/2025/07/decodin

“營銷趨勢2024年的秘密:撿起還是被留下?”

"市場營銷趨勢2024的秘密:撿起還是被拋在後面?" #營銷2024 #xuhuongmarketing #chienluockinhdoanh #sangtao #thanhcong 簡介:轉型時代 在2024年,隨著人工智能技術的爆炸,簡短視頻的主導地位和消費者行為的變化,它標誌著營銷行業的一個主要轉折點。品牌面臨選擇: 撿起趨勢還是被拋在後面? 本文將分析2024年最傑出的營銷趨勢,以及企業如何利用優勢來支配市場。 1。 AI和聊天機器人 - 客戶體驗革命 🤖 #aarketing #chatbot #personalization 誰不再是未來,但已經成為現在。從聊天機器人支持24/7到超級人格化的客戶數據分析系統,他們正在改變企業與用戶互動的方式。 聊天機器人多任務:不僅自動回答,該聊天機器人可以分析情緒,提出產品和流程付款。 內容自動:諸如Chatgpt,Midjourney之類的AI工具有助於快速創建內容,與傳統方式相比節省了70%的時間。 👉 "不申請將要遙遠的企業!"…

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